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9 Ways A Website Serves As The Hub of a Marketing Ecosystem

A discussion on how a website serves as a hub for all marketing activities for the business including more traditional, offline efforts.

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Assumptions and Their Impact on Data

In today’s data-driven business environment, information is collected that is meant to reflect real world activities that can be analysed to judge performance and make better decisions.  Metrics that represent actual counts of a certain action represent a factual portrayal of what occurred on an actual page, a specific button or relative to a particular…

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