In today’s data-driven business environment, information is collected that is meant to reflect real world activities that can be analysed to judge performance and make better decisions. Metrics that represent actual counts of a certain action represent a factual portrayal of what occurred on an actual page, a specific button or relative to a particular customer activity. The actual count represents a true account of how many times that particular action was completed. Of course,Continue reading “Assumptions and Their Impact on Data”
Nine examples of how a website serves as a hub for the entire marketing ecosystem.
Introducing the concept of the Digital Marketing Ecosystem and how it can help to extract greater value from your digital marketing efforts across all channels
A brief introduction to the new, Novelspin.com website featuring some background and thoughts from its founder, John M Cassidy Jr.
Discussing the advancement of SEO best practices through effective content marketing.
Introducing Theory of Constraints methodology to help improve website optimization efforts.
Highlighting the importance of selecting KPI’s that match your business objectives.
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