Assumptions and Their Impact on Data

In today’s data-driven business environment, information is collected that is meant to reflect real world activities that can be analysed to judge performance and make better decisions.  Metrics that represent actual counts of a certain action represent a factual portrayal of what occurred on an actual page, a specific button or relative to a particular customer activity. The actual count represents a true account of how many times that particular action was completed. Of course,…

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