In today’s data-driven business environment, information is collected that is meant to reflect real world activities that can be analysed to judge performance and make better decisions. Metrics that represent actual counts of a certain action represent a factual portrayal of what occurred on an actual page, a specific button or relative to a particularContinue reading “Assumptions and Their Impact on Data”
Author Archives: JMCassidy
9 Ways A Website Serves As The Hub of a Marketing Ecosystem
Nine examples of how a website serves as a hub for the entire marketing ecosystem.
Maximizing Value Within the Digital Marketing Ecosystem
Introducing the concept of the Digital Marketing Ecosystem and how it can help to extract greater value from your digital marketing efforts across all channels
An Introduction to NovelSpin.com
A brief introduction to the new, Novelspin.com website featuring some background and thoughts from its founder, John M Cassidy Jr.
Merging of Content Strategy and SEO
Discussing the advancement of SEO best practices through effective content marketing.
Improving Website Optimization Using Theory of Constraints
Introducing Theory of Constraints methodology to help improve website optimization efforts.
When KPI’s Don’t Align With Objectives
Highlighting the importance of selecting KPI’s that match your business objectives.