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Featured Articles
A Different Approach? When Prompting Starts To Feel Like A Conversation
This article reflects on how my use of AI gradually shifted from issuing prompts to engaging in conversation. It explores where that shift has been most useful, where I remain uncertain, and why it may represent a different way of thinking with these tools.
Rethinking Wellness Benefits: Why SIMERPs Offer a Smarter, Compliant Alternative to Fixed Indemnity Plans
Rising healthcare costs and compliance demands push HR leaders to reconsider strategies. SIMERPs, employer-funded plans under IRS Section 105, offer tax advantages and flexibility over fixed indemnity insurance. They reimburse health expenses tax-free, benefiting both employers and employees while enhancing wellness offerings and controlling costs, ultimately creating sustainable value.
Simplifying AI Implementation Using the Theory of Constraints
AI technology is increasingly integrated into business processes, yet organizations struggle to determine where it delivers the most value. The Theory of Constraints (TOC) offers a structured approach to identify key limitations in workflows, ensuring targeted AI adoption that enhances efficiency and productivity by addressing bottlenecks for optimal performance improvement.
AI to Enhance Thought, Not to Do It for You
Conversations about the future of online content have grown louder and more anxious in light of Google’s AI Mode and the increasing dominance of AI-generated overviews in search results. It’s not just a question of traffic or rankings anymore. It’s a deeper concern: will individual voices still matter in a web increasingly summarized, filtered, and synthesized by machines? As generative AI takes a more active role in mediating information, many content creators are left wondering…
From Content Factories to Content Value: A Needed Shift in Strategy
With the recent rollout of Google’s AI Mode, users can now intentionally seek AI-generated answers through a more conversational interface. This feature builds on the earlier introduction of AI Overviews, which have become increasingly prominent, but are not yet universal in search results. Together, these changes mark a substantial evolution in how people interact with online content. Many digital marketing voices have responded with bold claims that “SEO is dead.” While that may be overstated,…
Is Your Brand Voice Getting Lost in the Quest for Attention?
This article explores how chasing trends and engagement can dilute your core message. Learn why staying true to your brand personality is key to building trust, creating consistent content, and fostering long-term customer relationships. Discover practical strategies to audit, align, and adapt your content while maintaining a strong, authentic voice in a noisy marketplace.
Improving Website Optimization Using Theory of Constraints
Introducing Theory of Constraints methodology to help improve website optimization efforts.
When KPI’s Don’t Align With Objectives
Highlighting the importance of selecting KPI’s that match your business objectives.
Merging of Content Strategy and SEO
Discussing the advancement of SEO best practices through effective content marketing.
Maximizing Value Within the Digital Marketing Ecosystem
Introducing the concept of the Digital Marketing Ecosystem and how it can help to extract greater value from your digital marketing efforts across all channels
9 Ways A Website Serves As The Hub of a Marketing Ecosystem
Nine examples of how a website serves as a hub for the entire marketing ecosystem.
Assumptions and Their Impact on Data
In today’s data-driven business environment, information is collected that is meant to reflect real world activities that can be analysed to judge performance and make better decisions. Metrics that represent actual counts of a certain action represent a factual portrayal of what occurred on an actual page, a specific button or relative to a particular customer activity. The actual count represents a true account of how many times that particular action was completed. Of course,…
An Introduction to NovelSpin.com
A brief introduction to the new, Novelspin.com website featuring some background and thoughts from its founder, John M Cassidy Jr.
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